• Meet the Team

    Meet the team of travel public relations experts at TravelMedia.ie which consists of Michael Collins, Michelle Ryan, Niamh Waters, Sinead Farrelly Pendred, Sue Palmer and Leslie Graham.

    On a weekly and monthly retainer basis TravelMedia.ie employs a photographer, two travel bloggers, two graphic designers and a programmer.


    Michael Collins, Founder and Managing DirectorTravel public realtions expert - Michael Collins

    Michael has worked in the travel and media industries for 17 years. During this time he has worked as a travel journalist, editor and publisher with Backpacker, Abroad and Irish Business Traveller magazines. He has also worked in television and radio as a presenter and travel expert.

    In 2006 Michael founded TravelMedia.ie (TM), a specialist travel digital PR agency. TM work with Irish and international airlines, tourist boards, hotels, travel tech start-ups and tour operators, assisting them with all things digital, including SEO, SEM, UX, content marketing, PPC, social adverting, remarketing, video production, social media and channel management, blogging, blogger outreach programs and media buying.

    Michael is a leading travel public relations expert and sits on the International Advisory Committee for the French Tourist Board in Paris.

    He is Business Director Europe for TBEX, the world’s largest community and conference of travel bloggers.


    Niamh Waters, Senior Account ExecutiveTravel public relations expert Niamh Waters

    Niamh Waters has been with TravelMedia.ie for four years and is a Senior Account Executive.

    Before joining TravelMedia.ie she was Head of PR and Marketing at the flagship department store Clerys in the centre of Dublin and prior to that a Communications Executive at Tallaght Hospital.

    Niamh has a Diploma in Public Relations and a Higher National Diploma in Journalism and Media from Rathmines College of Further Education.

    When it comes to Facebook advertising and social media Niamh has an endless thirst for knowledge.

    In 2015 she travelled half way around the world to attend SMMW15 (Social Media Marketing World) in San Diego – the biggest and best social media marketing conference in the world. Niamh is a regular speaker at Irish conferences such as Travel Centres, Worldchoice and ITAA, on the topic of social media.

    Niamh is a founding member of the Association of Women Travel Executives Ireland (AWTE). Niamh also site on the committee of the AWTE Ireland where she looks after all things social, digital and communications.

    Niamh’s skillsets include;

    • Facebook marketing and advanced Facebook advertising
    • Copywriting
    • Content marketing
    • Event management
    • SEO
    • Social media management and marketing
    • Blog writing, SEO and distribution
    • Ebooks

    Michelle Ryan, Senior Account Executive travel public relations expert Michelle Ryan

    Michelle Ryan has been with TravelMedia.ie for four years and is a Senior Account Executive.

    Before joining TravelMedia.ie Michelle worked as a Communications Officer with PQMS. Prior to that she was a reporter with the radio station 98FM. Michelle has BA in Communications Studies and an MA in Journalism from Dublin City University, the no 1 third level institution for journalist and media studies in Ireland.

    Michelle loves hanging out and networking with the travel trade in Ireland. She is on the road on a regular basis visiting travel agencies and operators the length and breadth of Ireland. Michelle organises and runs all or our travel industry road shows

    In 2017, Michelle became a founding member of the Association of Women Travel Executives Ireland (AWTE).

    Outside of work Michelle still travels the world as much as she can and blogs about her experiences.

    Michelle is a dog lover and avid sailor, having represented Ireland at secondary school level.

    Michelle’s skillsets include;

    • Copywriting
    • Event management
    • Media relations
    • Facebook marketing
    • Content marketing
    • Social media management and marketing
    • Blog writing, SEO and distribution

    Sinead Farrelly Pendredsfp

    Sinead has been with TravelMedia.ie for one year and is an Account Executive.

    She has a Bachelor Honours Degree in Communications from Dublin City University and has also studied television production and presentation.

    Sinead is enthusiastic about learning new digital skills and techniques. In 2017 Sinead became a founding member of the Association of Women Travel Executives Ireland and attends all seminars, workshops and networking events that AWTE Ireland host.

    Sinead is passionate about travel and loves to write blogs about her favourite destinations.  

    Sinead’s skillsets include;

    • Copywriting
    • Event management
    • Media relations
    • Facebook marketing
    • Content marketing
    • Social media marketing
    • Blog writing, SEO and distribution
    • YouTube video optimisation and SEO 

    Sue Palmer

    Sue is our in-house SEO pro. Sue is a full time SEO, Google AdWords Qualified and copywriting expert.

    Not a blog gets written or published at TravelMedia.ie without Sue first doing the keyword and key phrase research, and checking the blog SEO setup. In fact, before we start blogging for a client Sue will always insist on a full technical SEO and on-page optimisation audit of the client site.

    As well as blog SEO Sue has assisted clients with the SEO for new website builds and site re-launches, as well as AdWords management and copywriting.

    SEO is integral to everything we do online today.

    Sue’s skillsets include;

    • SEO
    • Keyword research
    • Adwords
    • Copywriting
    • Content marketing
    • Website new builds and re-launches
    • Blog management

    Leslie Graham

    TravelMedia.ie Leslie Graham HeadshotLeslie is a professional television producer, director and cameraman. Before dedicating himself full time to travel, Leslie worked for RTE, BBC News and has had programmes broadcast on Sky, CNBC, TV3, RTE and Setanta.

    Video has been the social media buzz word of 2015 with native video taking off on Facebook, Twitter and other social media platforms. YouTube is still the second biggest search engine in the world, after Google, and who owns YouTube? Yes, Google.

    Here at TravelMedia.ie we film every event we organise. Nothing better explains or helps a client understand an event or opportunity like video. If a picture tells a thousand words then video is an abridged book.

    Video is now an integral part of all our client PR and social media strategies.

    Leslie’s work can be viewed on our YouTube channel.

    Leslie’s skillsets include;

    • Video production, direction and editing.
    • Video graphics
    • YouTube SEO
    • Video distribution
    • Native video
    • Social media video distribution

    Find out more

    Now that you have learned a little more about our team of travel public relations experts, you might want to find out how we can help your business? Contact us today to arrange a meeting to discuss our travel PR services.

    Want to find out more? Visit our testimonials page to read what our clients in the travel industry have to say about our services, and why, according to our customers, TravelMedia.ie is the top travel public relations company.

    Upcoming Events

    Social Travel Summit 2017
    Sep 19 – Sep 20 all-day

    #STSKitzbuehel will take place on 19th – 20th September 2017 and will feature thought-provoking keynotes on digital and influencer marketing, knowledge-sharing in peer-to-peer sessions, excellent networking opportunities and as always, lots of FUN!

    Ticket sales and influencer registrations commence on Monday, 3rd April 2017! Watch this space – and sign up for our newsletter –  to find out all the news and plans.


    TTR – Travel Industry Road Show Belfast @ TBC
    Sep 26 @ 6:30 pm
    TTR – Travel Industry Road Show Dublin @ Morrison Hotel, Dublin
    Sep 27 @ 11:00 am – 8:00 pm

    The Travel Industry Road Shows are a unique opportunity for suppliers to network with travel agents and tour operators, in a structured yet relaxed setting.

    With multiple travel agents and tour operators all present in one location on the same evening, these events offer a once off opportunity for suppliers to present their latest products and agent incentives.

    RSVP to michelle@travelmedia.ie.

    TravelMedia.ie Networking Events

    TravelMedia.ie Networking Events Since their introduction, our networking events have become highlights of the annual travel industry calendar. These invite only events attract close to 200 guests and offer superb networking opportunities for members of the Irish and international travel industry and the Irish media. Read more…

    Follow us on Twitter

    The Travel Media Awards have become a highlight in the annual travel industry calendar. https://t.co/kwQu60FmWg
    - Thursday Mar 17 - 8:45am

    VIDEO: The award & prize winners of the Travel Media Awards 2015. This year's take place on 20th May! https://t.co/ZBkKJ7xqDR #TMevents
    - Thursday Mar 17 - 7:05am

    #Minnesota is a fantastic green destination, perfect for #TBEXAmerica 2016. https://t.co/Tlkh2975jo @TBEXevents https://t.co/zJFSA7E0R4
    - Wednesday Mar 16 - 10:37pm