On a weekly and monthly retainer basis TravelMedia.ie employs a photographer, two travel bloggers, two graphic designers and a programmer.

Michael Collins, Founder and Managing Director

Michael has worked in the travel and media industries for 17 years. During this time he has worked as a travel journalist, editor and publisher with Backpacker, Abroad and Irish Business Traveller magazines. He has also worked in television and radio as a presenter and travel expert.

In 2006 Michael founded TravelMedia.ie (TM), a specialist travel digital PR agency. TM work with Irish and international airlines, tourist boards, hotels, travel tech start-ups and tour operators, assisting them with all things digital, including SEO, SEM, UX, content marketing, PPC, social adverting, remarketing, video production, social media and channel management, blogging, blogger outreach programs and media buying.

Michael is a leading travel public relations expert and sits on the International Advisory Committee for the French Tourist Board in Paris.

He is Business Director Europe for TBEX, the world’s largest community and conference of travel bloggers.


Niamh Waters, Senior Account Manager

Niamh Waters has been with TravelMedia.ie for eight years and is a Senior Account Manager.

Before joining TravelMedia.ie she was Head of PR and Marketing at the flagship department store Clerys in the centre of Dublin and prior to that a Communications Executive at Tallaght Hospital.

Niamh has a Diploma in Public Relations and a Higher National Diploma in Journalism and Media from Rathmines College of Further Education.

When it comes to Facebook advertising and social media Niamh has an endless thirst for knowledge.

Every year, Niamh travels half way around the world to attend SMMW (Social Media Marketing World) in San Diego – the biggest and best social media marketing conference in the world. Niamh is a regular speaker at Irish conferences such as Travel Centres, Worldchoice and ITAA, on the topic of social media.

Niamh is a founding member of the Association of Women Travel Executives Ireland (AWTE). Niamh also sits on the committee of the AWTE Ireland where she looks after all things social, digital and communications.

Niamh’s skillsets include;

  • Public Relations – Press Release writing and media relations
  • Facebook marketing and advanced Facebook advertising
  • Copywriting
  • Content marketing
  • Event management
  • SEO
  • Social media management and marketing
  • Blog writing, SEO and distribution
  • Ebooks


Ali Finnegan, Junior Account Executive

Ali Finnegan joined TravelMedia.ie in 2020 and is a Junior Account Executive.

Before joining TravelMedia.ie, Ali completed a Certificate in Digital Marketing in Dublin Business School and her undergraduate degree in Dublin City University. Ali is currently studying a Master of Science in Digital Marketing Strategy in Munster Technological University.

Ali loves all things travel and has a keen interest in content creation and social media advertising.

Ali’s skillsets include;

  • Public Relations – Press release writing and media relations
  • Copywriting
  • Content marketing
  • Social media management
  • Social media marketing
  • Blog writing, SEO and distribution


Sue Palmer,  SEO Expert

Sue is our in-house SEO pro. Sue is a full time SEO, Google AdWords Qualified and copywriting expert.

Not a blog gets written or published at TravelMedia.ie without Sue first doing the keyword and key phrase research, and checking the blog SEO setup. In fact, before we start blogging for a client Sue will always insist on a full technical SEO and on-page optimisation audit of the client site.

As well as blog SEO Sue has assisted clients with the SEO for new website builds and site re-launches, as well as AdWords management and copywriting.

SEO is integral to everything we do online today.

Sue’s skillsets include;

  • SEO
  • Keyword research
  • Adwords
  • Copywriting
  • Content marketing
  • Website new builds and re-launches
  • Blog management

Leslie Graham, Videographer

Leslie is a professional television producer, director and cameraman. Before dedicating himself full time to travel, Leslie worked for RTE, BBC News and has had programmes broadcast on Sky, CNBC, TV3, RTE and Setanta.

Here at TravelMedia.ie we film every event we organise. Nothing better explains or helps a client understand an event or opportunity like video. If a picture tells a thousand words then video is an abridged book.

Video is now an integral part of all our client PR and social media strategies.

Leslie’s work can be viewed on our YouTube channel.

Leslie’s skillsets include;

  • Video production, direction and editing.
  • Video graphics
  • YouTube SEO
  • Video distribution
  • Native video
  • Social media video distribution

Find out more

Now that you have learned a little more about our team of travel public relations experts, you might want to find out how we can help your business? Contact us today to arrange a meeting to discuss our travel PR services.

Want to find out more? Visit our testimonials page to read what our clients in the travel industry have to say about our services, and why, according to our customers, TravelMedia.ie is the top travel public relations company.