Rory King, Éadaoin Fitzmaurice and Juan Martinez – Moderated by Gerry Mullins
9:40 – 10:20
Travel content is evolving fast, and staying ahead of trends, audience expectations, and monetisation strategies has never been more important. In this panel discussion, Rory King, Éadaoin Fitzmaurice, and Juan Martinez bring their diverse experiences as travel creators to share insights into what works today, what’s changing, and what’s next for the industry.
Moderated by Gerry Mullins, the panel explores how creators build sustainable careers, commercialise content beyond traditional sponsorships, and maintain trust with their audiences. From Rory’s focus on Irish travel deals and group travel, Éadaoin’s viral digital storytelling and podcasting, to Juan’s international travel blogging and photography, the discussion highlights a range of perspectives on success in the travel content space.
The conversation will also look ahead to emerging trends shaping the future of travel content, including the rise of live content, raw and authentic storytelling, and creators branching into longer-form projects such as books, documentaries, and group travel experiences. Panelists will offer practical advice, real-world examples, and forward-looking insights to help creators, brands, and media professionals navigate a rapidly evolving landscape.
This is a must-attend session for anyone involved in travel content creation or media. Places are limited — sign up via the program page on the Meet the Media platform.