At Meet the Media 2026, Kerwin McKenzie, Éadaoin Fitzmaurice and Juan Martinez, moderated by Gerry Mullins, explored how travel content is evolving and what creators need to focus on next.
The discussion centred on diversification and sustainability. From loyalty-led travel deals and community trips to viral storytelling, podcasting and international photography, each panellist shared how they are building careers beyond traditional sponsorships.
A recurring theme was adaptability. As platforms shift and audience expectations grow, creators are expanding into live content, longer-form projects and curated travel experiences while maintaining trust and authenticity.