| Bridgetown, Barbados, February 27th, 2026: The Barbados Tourism Marketing Inc. (BTMI) is proud to announce the launch of the 2026 Barbados Summer Campaign, ‘Your Sweetest Summer Escape’.
Holidaymakers are invited to book their Barbados getaway during the exclusive booking window of February 16th to April 30th, 2026, for travel taking place between May 1st and October 31st, 2026.
As a part of this year’s summer campaign, BTMI is once again partnering with BookBarbados.com, where visitors can conveniently explore offers and secure their preferred accommodations and experiences in one place. This collaboration ensures a seamless and trusted booking experience, while directly supporting Barbados’ tourism ecosystem.
“Summer in Barbados is a vibrant season filled with culture, culinary discovery and authentic island experiences,” says CEO, BTMI, Ms. Andrea Franklin. “Through our partnership with BookBarbados, we are making it easier than ever for travellers to plan and book their Barbados escape, while ensuring that tourism benefits are felt throughout the destination.”
A Campaign Designed to Strengthen the Destination
At the heart of the campaign are several pre-planned group travel packages from as low as $325 USD, designed to suit the tastes of travellers from the Caribbean and the diaspora, as well as families, wedding entourages and other groups seeking various experiences in the island. These packages bring together accommodations, activities, dining, tours, transportation and signature events into comprehensive itineraries. The booking options are primarily tailored toward groups of eight or more travellers, staying three nights or longer; offering exceptional value, ease of coordination and immersive island experiences.
Recognising the growing demand for flexible travel options, the campaign also introduces a customisable package designed specifically for solo travellers. This option provides the same seamless booking process and curated quality while allowing for greater independence and personalisation.
Franklin added, “This initiative supports Barbados’ broader tourism objectives by stimulating longer stays, encouraging group travel and strengthening partnerships across the island’s hospitality, transportation, culinary and attractions sectors. Tourism remains a cornerstone of the Barbadian economy and strategic initiatives like this year’s summer campaign, help drive occupancy across hotels, villas, guesthouses, attractions, restaurants, and tour operators. By encouraging advanced bookings, we hope to continue to strengthen forward demand for the destination.”
Reinforcing Barbados’ Global Appeal
With strong international airlift, a reputation for hospitality excellence and a rich blend of heritage and modern luxury, Barbados continues to position itself as a premier Caribbean destination. The booking options for ‘Your Sweetest Summer Escape’ in Barbados, underscores BTMI’s commitment to an inclusive tourism offering and long-term destination growth.
Visitors are encouraged to book between February 16th and April 30th, 2026 via https://bookbarbados.com/ to access special offers and curated experiences valid for stays from May 1st through October 31st, 2026.
For more information and to begin planning your sweetest summer escape in Barbados, visit BookBarbados.com and visitbarbados.org/summer to do summer differently!
-ENDS-
About Barbados
The island of Barbados offers a unique Caribbean experience steeped in rich history and colourful culture, and rooted in remarkable landscapes. Barbados is the home of two of the three remaining Jacobean Mansions left in the Western hemisphere, as well as fully functional rum distilleries. In fact, this island is known as the birthplace of rum, commercially producing and bottling the spirit since the 1700s. Each year, Barbados hosts several world-class events including the annual Barbados Food and Rum Festival; the annual Barbados Reggae Festival; and the annual Crop Over Festival, where celebrities such as Lewis Hamilton and its very own Rihanna are often spotted. Accommodations are wide and varied, ranging from picturesque plantation houses and villas to quaint bed and breakfast gems; prestigious international chains; and award-winning five-diamond resorts. Over the last two years the destination received significant recognition. In 2024, the island was awarded the Star Luxury Destination of the Year by Travel Bulletin Star Awards; the Routes Americas Destination Award and the Best Tourist Board (Barbados Tourism Marketing Inc) at the Globe Travel Awards. In 2025 the island was featured in the National Geographic Best of the World 2025 and for the second consecutive year, received the Best Worldwide Destination award at the ITTN Awards in Dublin. Notable awards include the winning the Caribbean’s Best Culinary Festival Award by the World Culinary Awards in 2023 and 2024. For more information on travel to Barbados, visit www.visitbarbados.org, follow on Facebook at http://www.facebook.com/VisitBarbados, and via Twitter @Barbados. |
