Barbados Tourism Marketing Awarded the Most Supportive Tourist Board at Elegant Resorts’ Supplier Awards 2022
Following a successful first day at World Travel Market London, Barbados Tourism Marketing Inc. were honoured to be awarded the most supportive tourist board by Elegant Resorts at their annual supplier awards.
Over 100 hoteliers, airline representatives and DMCs attended the awards ceremony which took place The Savoy, London, on November 7th. It was the first time it had taken place in person in two years. also honoured key Barbados luxury properties, including the O2 Beach Club, awarded the Best Newcomer 2022 at the ceremony, and Sandy Lane, nominated by Elegant Resorts for the Client Choice Award 2022.
Elegant Resorts are a key partner for Barbados Tourism. Their passionate team with over 30 years of experience make them a leader in luxury travel across the UK. Barbados is currently Elegant’s top performing destination and, year-to-date bookings are trending over 9% up in terms of revenue, and 3% up in actual passenger numbers versus 2019. According to Elegant Resorts, there are a variety of reasons why Barbados is popular with British tourists, including the island’s world-class immersive experiences, visitor safety, and an unrivalled culinary scene.
At the event, Elegant Resorts announced their average selling price had gone through the roof, increasing from £15,000 to £22,000 this year. Travel agent bookings and sales through the operator’s members club, The Chairman’s Club, also averaged £35,000.
World Travel Market is one of the leading annual events for the international travel sector, hosted in the ExCel Centre, London. The Barbados delegation, led by Minister for Tourism and International Travel, the Hon. Ian Gooding-Edgehill, attended WTM in London for three days of meetings with media, suppliers, and agents from all corners of the world.
The island of Barbados offers a unique Caribbean experience steeped in rich history and colourful culture, and rooted in remarkable landscapes. Barbados is the home of two of the three remaining Jacobean Mansions left in the Western hemisphere, as well as fully functional rum distilleries. In fact, this island is known as the birthplace of rum, commercially producing and bottling the spirit since the 1700s. Each year, Barbados hosts several world-class events including the annual Barbados Food and Rum Festival; the annual Barbados Reggae Festival; and the annual Crop Over Festival, where celebrities such as Lewis Hamilton and its very own Rihanna are often spotted. Accommodations are wide and varied, ranging from picturesque plantation houses and villas to quaint bed and breakfast gems; prestigious international chains; and award-winning five-diamond resorts. In 2018, Barbados’ accommodation sector captured 13 awards in the Top Hotels Overall, Luxury, All-Inclusive, Small, Best Service, Bargain, and Romance categories of the ‘Traveler’s Choice Awards’. And getting to paradise is a breeze: the Grantley Adams International Airport offers plenty non-stop and direct services from a growing number of U.S., U.K., Canadian, Caribbean, European, and Latin American gateways, making Barbados the true gateway to the Eastern Caribbean. Visit Barbados and experience why for two years in a row it won the prestigious Star Winter Sun Destination Award at the ‘Travel Bulletin Star Awards’ in 2017 and 2018. For more information on travel to Barbados, visit www.visitbarbados.org, follow on Facebook at http://www.facebook.com/VisitBarbados, and via Twitter @Barbados.