Portugal hosts the 5th UNWTO Global Conference on Wine Tourism

Portugal hosts the 5th UNWTO Global Conference on Wine Tourism, taking place on 9-10th September 2021, in Reguengos de Monsaraz (Alentejo Region), organized by OMT in partnership with Visit Portugal and the city of Reguengos de Monsaraz. Under the theme ‘Wine Tourism – a driver for rural development’, the Conference will focus on the contribution of wine tourism to social and economic regional integration and its great potential to generate development opportunities in rural destinations.

The conference will bring together experts from different countries to exchange experiences, identify best practices and promote wine tourism as a tool for sustainable development. The full program is available at www.winetourismconferenceonline.com.

Portugal’s Wine Tourism Action Plan

Identified as a primary strategic asset to Portugal, wine tourism attracts highly qualified tourists with high purchasing power, allowing for multiple attraction anchors throughout the country year-round, thus contributing to territorial cohesion.

Aiming to position Portugal as one of the top destinations in wine tourism, Visit Portugal developed Portugal’s Wine Tourism Action Plan which will contribute to the enhancement of wine tourism, wine itself, and will hugely contribute to creating more value and employment in these regions.

Within this plan, the digital campaign “Wine Pairs with Portugal” was launched in seven markets. In 2020 alone, this campaign reached over 18 million people.

Today, Visit Portugal launches the digital platform www.portuguesewinetourism.com, developed in partnership with the Regional Tourism Promotion Agencies and companies, where wine is paired with different tourism experiences, from Art and Architecture to Adventure, Gastronomy, and Wellness, just to name a few. The website will also feature local tips from experts and influencers, and information about events in each region of Portugal. Getting to know Portugal through its wines is an authentic and original way to embrace the culture of the country.

With over 190 thousand hectares of vineyards, 31 Protected Designations of Origin, 14 Geographical Indications and over 500 private players in this segment, Portugal intends to position itself as a world reference destination in Wine Tourism.

For more information please go to www.visitportugal.com and www.portuguesewinetourism.com


For more information on Visit Portugal please contact Ali Finnegan ali@travelmedia.ie 

About Visit Portugal

Integrated in the Ministry of Economy and Digital Transition, Visit Portugal is the National Tourism Authority responsible for the promotion, enhancement, and sustainability of tourism activity. It brings together in a single entity all the institutional skills related to boosting tourism, from supply to demand. With a privileged relationship with other public entities and economic agents, at home and abroad, Visit Portugal is committed to fulfilling the goal of strengthening tourism as one of the pillars of the growth of the Portuguese economy.