Following the strong engagement at the #Ad to Revenue: Getting It Right as a Creator talk, it was clear that the conversation around tax, gifting and compliance does not end when the session finishes. In the days after Meet the Media, creators reached out with follow-up questions particularly around the differences between gifted and paid collaborations, and what obligations apply in each case.
One of the key takeaways from Justin Walsh’s session was that tax obligations for content creators are not designed to be intimidating — but they do require clarity and proactive engagement. As Justin emphasised, ignoring the issue or “sticking your head in the sand” only creates unnecessary stress later. Revenue has published clear, practical guidance to help influencers and creators understand their responsibilities.
For those looking for further detail, the relevant Revenue manuals can be accessed here:
These resources outline how income, including non-monetary income such as gifted trips, stays or products should be treated, along with information on registration requirements and reporting obligations.
The discussion also highlighted how tax considerations and advertising standards increasingly intersect. Whether a collaboration is gifted or paid, transparency, correct labelling and accurate reporting are essential. When in doubt, seeking guidance early is always advisable.
The continued engagement following this session demonstrates the appetite among creators to get it right. As the industry matures, understanding both regulatory and tax frameworks is becoming a core part of building a sustainable and professional content business.