– Company to conduct new CEO search –

On Thursday, August 10, 2023, the Board of Directors of The Barbados Tourism Marketing Inc. (BTMI) announced that they have mutually agreed to part ways with Chief Executive Officer, Dr. Jens Thraenhart, effective Friday July 14, 2023.

A search for a new Chief Executive Officer will be conducted. In the interim, Chief Financial Officer, Craig Hinds, will act as CEO until a replacement is found.

Chairman of the Board of Directors, Shelly Williams, thanked Thraenhart for his service. “We have reviewed the BTMI’s business and operations and strategy going forward and we have agreed that the BTMI needs to go in a different direction to ensure the growth of Barbados tourism.”

“According to the Central Bank, tourism continues to drive the economy in Barbados, through employment and generating business. Our focus is on making sure we deliver growth by looking at new and emerging markets, increasing airlift and cruise business, and all of the ways that will allow Barbadians to see the financial returns from tourism.”


About Barbados

The island of Barbados is a Caribbean gem rich in cultural, heritage, sporting, culinary and eco experiences. It is surrounded by idyllic white sand beaches and is the only coral island in the Caribbean. With over 400 restaurants and eateries, Barbados is the Culinary Capital of the Caribbean.

The island is also known as the birthplace of rum, commercially producing and bottling the finest blends since the 1700s. In fact, many can experience the island’s historic rums at the annual Barbados Food and Rum Festival. The island also hosts events like the annual Crop Over Festival, where A-lists celebrities like our very own Rihanna are often spotted, and the annual Run Barbados Marathon, the largest marathon in the Caribbean. As the motorsport island, it is home to the leading circuit-racing facility in the English-speaking Caribbean. Known as a sustainable destination, Barbados was named one of the world’s Top Nature Destinations in 2022 by the Traveler’s Choice Awards’.