FROSCH IRELAND — Welcoming New Talent
At the heart of FROSCH Ireland’s continued success is a dedicated team of travel professionals who combine decades of experience with an unwavering passion for exceptional service.
This series shines a spotlight on the individuals whose expertise and commitment have shaped FROSCH Ireland into one of the country’s leading travel management companies.
Paula Cross | Senior Sales & Business Development Executive | FROSCH Ireland
With over 35 years of experience in the travel industry, Paula Cross joins FROSCH Ireland as Senior Sales and Business Development Executive, bringing with her a wealth of expertise across corporate, group, and luxury travel.
Paula began her career in 1989 with Flair Travel, where she helped manage arrangements for U2 and several major film companies — a fast-paced introduction to an industry she still loves today. From there, she went on to gain experience across multiple areas of the business, including corporate and group travel, before stepping into management roles in companies such as Corporate Travel Partners (later FCM Travel Solutions) and Irish Rugby Tours.
Her time at Irish Rugby Tours sparked a long-standing love of sport and travel logistics, managing inbound itineraries for international teams training and competing in Ireland. She later returned to her first passion, outbound travel, and spent over a decade self-employed under the Platinum Travel license. During that time, Paula became known for her meticulous planning, creative approach, and ability to craft luxury itineraries that perfectly matched her clients’ expectations.
At FROSCH Ireland, Paula plays a key role in supporting the continued expansion of the company’s leisure division and assisting with the smooth integration of John Galligan Travel following its recent acquisition. Her focus is on building and strengthening supplier relationships, driving strategic growth opportunities, and helping shape the future of FROSCH’s leisure offering in Ireland.
“It’s exciting to be part of a company that’s in a phase of growth,” Paula says. “I feel very fortunate to have joined at a time when there’s so much momentum and opportunity. Being here now means I can actively contribute to shaping how we grow — which is both motivating and rewarding.”
A specialist in luxury leisure travel, Paula is passionate about bucket-list experiences, cruising, and tailor-made itineraries that go beyond expectations. Over the years, she has built long-standing partnerships with key industry suppliers, allowing her to deliver highly personalised experiences for her clients.
“I’m delighted to have joined such a dynamic and progressive company,” she adds. “FROSCH Ireland has a strong reputation for innovation and customer focus, and I’m proud to be part of a team that values collaboration, expertise, and excellence.”
Paula’s appointment marks an exciting step for FROSCH Ireland as it continues to grow its leisure division and strengthen its presence in the Irish market. Her decades of experience, industry insight, and client-first mindset make her a valuable addition to the team — and a key contributor to FROSCH Ireland’s next chapter of success.
About FROSCH Ireland
FROSCH Ireland is a leading travel management company, serving corporate and leisure clients nationwide for over 20 years. Founded in 2000 by Angela Walsh as Corporate Travel Management (CTM), the company became part of the international FROSCH Group in 2018. With offices in Cork, Shannon, Dublin, and Tralee, plus a nationwide network of homeworkers, FROSCH Ireland continues to expand through acquisitions, including The Travel Broker (2024), Grogan Travel (2025), and most recently John Galligan Travel (2025).
Licensed and bonded by the Irish Aviation Authority, FROSCH Ireland combines local expertise with global reach. The company delivers innovative, cost-effective corporate travel solutions while also creating tailormade luxury leisure experiences. With a boutique, relationship-driven approach supported by world-class technology, FROSCH Ireland is committed to transforming the way clients travel.
Media enquiries
Michael Collins, MD TravelMedia.ie, michael@travelmedia.ie, +353 86 8583585
Sophie Sheridan Burns, TravelMedia.ie, sophie@travelmedia.ie, +353 86 0846589.
FROSCH Ireland founder Angela Walsh is available for comment on request.
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