Phocuswright Europe is the European extension of Phocuswright’s flagship conference held in the U.S. every autumn. Phocuswright Europe, taking place 12-14 May 2015, in Dublin, Ireland, draws the travel, tourism and hospitality industry’s most innovative thinkers and leaders together to connect, share and move the industry forward. Here is why you should attend Phocuswright Europe….
Want to be let in on Twitter’s best-kept secret? Allow us to introduce you to Twitter Analytics, a fantastic free tool which provides lots of information to help you improve your reach and engagement figures. In this blog post we outline how to use Twitter Analytics to boost your business’ online presence and make sure…
By Niamh Waters – @niamhywaters It’s now just under two weeks until Social Media Marketing World 2015 takes place in San Diego, California, and we are counting down the days in the TravelMedia.ie office. As a first time international attendee, I have been busy connecting with other attendees, researching speakers and getting involved in conversations…
We all know that social media and blogging is everywhere these days, but just how important is it for destination marketing? Very, we would argue. Not only does it allow you to educate your audience about your company, it helps you to understand what it is exactly that drives them to impulsively book a weekend…
Why face-to-face meetings are important As you’ve probably guessed by now, we’re big lovers of all things social media at TravelMedia.ie. We love learning about new updates, getting our hands on new social-media tools and generally interacting with the online world. Yet, despite our social media passion, we still value real-life social interactions and…
For all it’s flaws and constant head spinning updates, Facebook does have one great feature that can help any business page admin to improve their marketing efforts – Facebook Insights. Facebook Insights is a powerful tool which allows Facebook page admins to better understand the people they are posting to. By using this tool you…
Facebook crack down on hoax posts This week has brought us yet another Facebook update and this one is all about cracking down on hoax posts and spam in user’s News Feeds. In a blog post this week Facebook said, “We’re always looking to people on Facebook to tell us how we can improve this…
Tips for managing a social-media crisis. Although the world of social media can be an extremely positive place for businesses, from time to time, a crisis may arise that has the potential to undo all of the hard work you’ve put into developing your brand’s good name. As the saying goes, it takes a…
Social Media Predictions for 2015 2014 was a big year in the world of social media. We saw the rising popularity of apps like Snapchat amongst marketers, the continued trend towards image focused posts on Facebook and the decline of YouTube as the most popular way to share video. With so many changes in just…
Google have just released their annual “YouTube Rewind” video which references some of 2014’s most viral videos all in one slick production. With nods to some of this year’s top trending videos such as Devil Baby Attack, Mutant Giant Spider Dog and FIRST KISS, the video is a fantastic celebration of the defining pop…