Tips for managing a social-media crisis. Although the world of social media can be an extremely positive place for businesses, from time to time, a crisis may arise that has the potential to undo all of the hard work you’ve put into developing your brand’s good name. As the saying goes, it takes a…
Social Media Predictions for 2015 2014 was a big year in the world of social media. We saw the rising popularity of apps like Snapchat amongst marketers, the continued trend towards image focused posts on Facebook and the decline of YouTube as the most popular way to share video. With so many changes in just…
Google have just released their annual “YouTube Rewind” video which references some of 2014’s most viral videos all in one slick production. With nods to some of this year’s top trending videos such as Devil Baby Attack, Mutant Giant Spider Dog and FIRST KISS, the video is a fantastic celebration of the defining pop…
As any Facebook admin will know, getting your graphics correct for Facebook can be a bit of a nightmare. Cover photos, profile pictures, images for adverts, images for promoted posts, thumbnails for videos – the list is endless. This is in addition to things like desktop v’s mobile image sizes, right column v’s desktop newsfeed…
If there are two things we love here at TravelMedia.ie it’s events and social media so when the time comes to combine these two things, we take it very seriously. If you have ever been to one of our events, you will know that we are constantly posting pictures and updates to our social media…
It’s safe to say that we all know just how powerful videos are when it comes to marketing your business. Whether it’s on YouTube, Vine or Instagram, a good video can make a huge impact on your audience and can make your business stand out from the rest. With more and more businesses opting to…
This week, our own Michael Collins was invited to speak at the Travel Centres 2014 conference. Travel Centres is Ireland’s largest travel agency consortium. This year marks 10 years since the first Travel Centres Conference, with the focus this year being ‘Navigating the Future’. Michael spoke on the topic of ‘Local SEO’ and stressed how important it…
With social media users consuming more content than ever on a daily basis it is now becoming harder and harder for brands to stand out from the crowd and catch a user’s attention. Users have now become accustomed – some would even say addicted – to consuming massive amounts of content on a variety of…
Over the last few years, infographics, or information graphics, have taken the internet by storm. There are infographics explaining ‘How to use Google’, ‘The benefits of payroll software’ and even ‘How to survive a breakup’, but what’s so great about them and why should you bother creating your own? The attention span of internet users…
This week the TravelMedia.ie team are all working from the beautiful city of Athens where the TBEX Europe Conference is taking place. For those of you that don’t know, TBEX is the world’s largest gathering of travel bloggers, writers, and new media content creators. The TravelMedia.ie team have been embracing all that Athens and TBEX…