Understanding Metasearch at Phocuswright Europe

The past few years have been active ones for metasearch. Priceline’s acquisition of Kayak in late 2012 spurred a series of investments by OTAs in their own metasearch brands, according to Phocuswright’s European Online Travel Overview Tenth Edition. Expedia announced its acquisition of a majority stake in Trivago soon after Priceline’s purchase of Kayak, and…

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