Top 5 Google Analytics metrics to monitor

When it comes to blogs and websites, understanding what your readers and customers want can be the key that unlocks your site’s success, however, figuring this out can be much easier said than done. Although Google Analytics provides important metrics to help you learn more about your website and how people are using it, the…

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Top 5 tips for TBEX Europe

It’s now less than two weeks to go until TBEX Europe lands in Athens and brings with it hundreds of travel bloggers, writers, and new media content creators. The team in the TravelMedia.ie office are now getting geared up for their second year at this exciting event as media sponsors. In a recent blog post…

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Are you sharing your content correctly?

As many marketers now know, sharing content on social media is an excellent way to get a particular product or brand seen by your target audience. From Facebook to LinkedIn, there are now countless social media networks available to reach your customers, and marketers are making the most of these platforms to do exactly that….

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Facebook update: Even better content on News Feed

What’s a month without a Facebook update? Thankfully this latest update is one that will be welcomed by users, as Facebook concentrates on showing people “the right content at the right time.” It’s no secret that some of Facebook’s previous News Feed updates have left users frustrated as it has resulted in irrelevant, and sometimes…

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Using YouTube to market your business – A quick guide

  When it comes to online marketing, it’s safe to say that most SME’s are fully aware of the huge benefits to be gained from using websites such as Facebook and Twitter to promote their business.  Although traditional social media is an excellent way of spreading the word about your business, websites such as YouTube…

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Is Twitter morphing into Facebook?

  Over the last two weeks, Twitter users have been engulfed in a state of panic with the news that Twitter may soon start using an algorithm which is similar to that used by Facebook. As many people have now come to realise, Facebook’s algorithm is flawed. Yes it may show you stories that it…

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How to approach responding to negative reviews

Reading through negative reviews on your own hotel is a task that can leave you feeling deflated and demotivated. But every cloud has a silver lining and negative reviews are no exception. You wouldn’t refuse to respond to someone who approaches you in person with a complaint, and you should look at online reviews in the same light….

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Facebook are cracking down on click-bait posts

As we all know by now, Facebook is ever changing. Sometimes these changes can prove irritating for users and sometimes they can prove useful, thankfully, the latest update in the world of Facebook is definitely an improvement. This week, Facebook announced that its latest update will be cracking down on ‘click-baiting’, a tactic used by…

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How to use hashtags

[su_heading style=”default” size=”13″ align=”center” margin=”20″]Since Twitter burst onto the social media scene in 2006, it has introduced many new and exciting tools to the social media marketer’s tool box. However, of all the things that Twitter has brought to our lives, it is fair to say that the hashtag has been one of the most…

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Facebook Case Study – Couples Resorts UK

As many of the regular readers of this blog will know, here at TravelMedia.ie we are slightly bonkers about social media. On any given day we generate and distribute over 100 tweets and over 20 Facebook posts on behalf of our clients. We also set up and manage advertising on a number of Facebook pages. This…

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