How to approach responding to negative reviews

Reading through negative reviews on your own hotel is a task that can leave you feeling deflated and demotivated. But every cloud has a silver lining and negative reviews are no exception. You wouldn’t refuse to respond to someone who approaches you in person with a complaint, and you should look at online reviews in the same light….

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Facebook are cracking down on click-bait posts

As we all know by now, Facebook is ever changing. Sometimes these changes can prove irritating for users and sometimes they can prove useful, thankfully, the latest update in the world of Facebook is definitely an improvement. This week, Facebook announced that its latest update will be cracking down on ‘click-baiting’, a tactic used by…

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How to use hashtags

[su_heading style=”default” size=”13″ align=”center” margin=”20″]Since Twitter burst onto the social media scene in 2006, it has introduced many new and exciting tools to the social media marketer’s tool box. However, of all the things that Twitter has brought to our lives, it is fair to say that the hashtag has been one of the most…

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Facebook Case Study – Couples Resorts UK

As many of the regular readers of this blog will know, here at TravelMedia.ie we are slightly bonkers about social media. On any given day we generate and distribute over 100 tweets and over 20 Facebook posts on behalf of our clients. We also set up and manage advertising on a number of Facebook pages. This…

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Using LinkedIn to promote your business

  [su_heading style=”default” size=”13″ align=”center” margin=”20″]With over 300 million users, it’s safe to say that LinkedIn has firmly cemented itself as one of the most important social networks around.[/su_heading] Since it first launched in 2003, its popularity has risen and it is now the go-to online tool for connecting with colleagues, seeking out potential new…

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TravelMedia.ie at TBEX 2014

[su_heading style=”default” size=”13″ align=”center” margin=”20″]Last October, TravelMedia.ie spent two days in Dublin’s Double Tree by Hilton Hotel with over 700 travel bloggers from all over the world. TBEX or Travel Blog Exchange, is the world’s largest gathering of travel bloggers, writers, and new media content creators.[/su_heading] Last year TravelMedia.ie was a media partner for TBEX…

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A day in the life of a Travel PR

When discussing my work with a stranger, the conversation usually goes like this: ‘So, what do you do?’ ‘I work in Public Relations’ ‘Or right, is that the same as advertising?’ ‘Eh, no’ Even now, after many years of telling friends and family about how my day was, I still get the question of, ‘Niamh,…

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Proof: Blogs Work

[su_heading style=”default” size=”13″ align=”center” margin=”20″]To blog or not to blog? This is a question that many writers and companies have battled with in recent years. While the term ‘blog’ was coined in the late 1990s, it wasn’t until 2001 that popular blogs started to emerge and blogging became a new phenomenon. So why, 13 years…

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Twitter now allows you to share GIFs

[su_heading style=”default” size=”13″ align=”center” margin=”20″]Twitter has announced that it will now allow users to share and view animated GIFs.[/su_heading] The news was announced via Twitter’s support account in a tweet saying, “Starting today, you can share and view animated GIFs on http://twitter.com , Android and iPhone.” Previously, GIFs only appeared on third-party apps such as Tweetdeck,…

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How holidaymakers use Twitter

[su_heading style=”default” size=”13″ align=”center” margin=”20″]Twitter has released a very interesting infographic detailing just how their UK users are making the most of the social network while on their holidays.[/su_heading] While many people like to head away to rest and relax, it seems that a very large majority still don’t want to miss out on what’s…

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