Over the last few years, infographics, or information graphics, have taken the internet by storm. There are infographics explaining ‘How to use Google’, ‘The benefits of payroll software’ and even ‘How to survive a breakup’, but what’s so great about them and why should you bother creating your own?
The attention span of internet users is declining rapidly. No longer do they have the time to sit down and read a 700 word article or blog post about your new product. They want to receive and understand the information as quickly and easily as possible. This is where infographics come in.
Images are far easier to comprehend than text. In fact, we process images 60,000 times faster than we process words. The images and icons used in infographics take advantage of this and make an often complex topic much easier to digest.
Similarly, the amount of information we come in to contact with on a daily basis on the internet is overwhelming, particularly when it is in text form. A well designed infographic will make the information you want to share stand out much better than text ever will.
Still need convincing? Take a look at the infographic we’ve created below for even more reasons on why infographics work!
Although infographics may look like something only a professional designer could generate, they are much easier to create than they seem. A simple online search will provide you with a host of websites and tools that allow you to create your own infographics which can then be downloaded and shared with your desired audience.
If you would like to learn more about the power of infographics and how to create your own, please contact a member of the TravelMedia.ie team who will be happy to answer any of your questions.