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Phocuswright Europe Workshops – A Data Driven Guide to People Centric Marketing The world is in the midst of a data explosion. Over time, general computer use has moved from a single, shared computer towards multiple personal devices and the internet of things. As a result, there is an information overload happening in data terms for…
Understanding how travellers behave online is vital information for advertisers, particularly if they want to perform better online. The first morning workshop at this year’s Phocuswright conference gave great insight into The British Traveller’s Path to Purchase. The workshop was presented by Wendy Olson Killion of Expedia Media Solutions, and was based on the results…
Airbnb discuss current trends and future plans at Phocuswright Europe… Phocuswright Europe brought many relevant people to centre stage, but none more relevant than Olivier Gremillion, Managing Director EMEA for Airbnb. The driving force behind non-hotel accommodation, Airbnb now has over 2 million listings globally and more than 50% of these are in Europe. In…
Expedia has been on what feels like a buying spree as of late. Has this strategy of ‘getting bigger’ been working for them? Gary Morrison, Senior Vice President and Head of Retail, Expedia Worldwide took to the stage at Phocuswright Europe in Dublin to share some insights. Here’s what we learned… Benefits of scale Gary…
Press release date: 7th December 2015 Book your Camino de Santiago adventure with CaminoWays.com, the walking and cycling holiday specialists, before the end of the year and get a whopping 10% off! Join the thousands of pilgrims from all over the world that walk the Camino each year. Whatever…
The Catalonia region in Spain is loved by so many people for so many different things – the delicious tapas, the thirst quenching cava, the rich culture and fantastically golden beaches. However, you have not truly experienced the absolute beauty of España until you have viewed it from above – 2000ft above to be exact!…
Feeling like a little fish in the big travel tech pond? Fear not – If there’s anything we learned from the recent Phocuswright Conference in Fort Lauderdale, it’s that all kinds of companies, irrespective of size, can make a name for themselves by embracing the latest trends. Here are just some of the ways that travel…
Why the sudden rise of the unhotel? If there’s one thing we gathered from the recent Phocuswright Conference in Fort Lauderdale, it’s that “alternative” accommodation, everything from apartment shares and house boats to castles and villas, isn’t going away. We’d go as far as saying it’s not even that alternative any more, with thousands of…
Press release date: 23rd November 2015 CaminoWays.com, the walking and cycling holiday specialists, are launching a brand new Camino trail for Summer 2016 – the Camino dos Faros or Lighthouse Way. This beautiful coastal route takes in the wild and rugged beauty of Atlantic Galicia – dramatic cliffs, pristine…
Strengths and successes of Irish travel technology companies The IATA World Passenger Symposium, which recently took place in Hamburg, Germany, saw the hottest movers and shakers in travel technology coming together to share ideas and build relationships. The symposium showcased the massive strides Irish companies are making, with three of the four Innovation Award finalists…