Facebook has a post reach problem

[su_heading style=”default” size=”13″ align=”center” margin=”20″]Another day, another Facebook related issue and this time it’s to do with post reach.[/su_heading] Since Facebook began rolling out its most recent business page update, users have been complaining that the organic reach on their posts have significantly decreased with some reporting that their reach has decreased by thousands. Here…

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Hoteliers and Instagram: A Match Made In Heaven

[su_heading style=”default” size=”13″ align=”left” margin=”20″]Instagram has such a large pool of active users yet it is still a largely untapped corner of the social media world by the hotel industry. There are some big players that do engage within the Instagram community (Thomson Hotels, Four Seasons Hotel and Morgans Hotel Group to name a few),…

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Ireland’s most popular online messaging services revealed

[su_heading style=”default” size=”13″ align=”center” margin=”20″]Ireland’s most popular online messaging service has been revealed and surprisingly, it’s not Viber, WhatsApp or Snapchat.[/su_heading] According to a report by Ipsos MRBI, Skype is in fact the most popular way for Irish people to communicate online with 51% of Irish adults owning an account. Coming in second place at…

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TravelMedia.ie does Paris

[su_heading style=”default” size=”14″ align=”left” margin=”20″]TravelMedia.ie has been on the move! Niamh Waters has recently returned from Paris, where she was working with GroupExpression Agency for one week. This is part of a series of ‘staff swaps’ – an initiative created by the Travel Lifestyle Network. TravelMedia.ie is very proud to be members of this global…

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Picture Perfect – The power of images on social media

[su_heading style=”default” size=”13″ align=”left” margin=”20″]They say a picture is worth a thousand words and there are few places where this saying applies more than on social media.[/su_heading] In the last few years social media has been hit by an image boom. Image only platforms such as Instagram and Pinterest are more popular than ever with…

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Social Media Images Cheat Sheet

If you know your social media then you will know the power of adding an image to your social media post.  However, knowing what dimensions your image should be for each of your social media platforms can be quite a headache. That’s why the good people at Constant Contact have created a ‘Social Media Image…

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5 ways to put the ‘social’ into your social event

[su_heading style=”default” size=”13″ align=”left” margin=”20″]Here at TravelMedia.ie we are very social people. We host events, organise events and attend A LOT of events. When attending events we love to post, check-in, tweet and hashtag our way through the evening. Why? Because we want to share our experience with our friends, fans and followers, and because…

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Evergreen Tweets

[su_heading style=”default” size=”13″ align=”left” margin=”20″]When it comes to promoting your brand there are few tools out there better than Twitter. However, like an overcrowded room with too many voices, it can prove rather difficult to make sure you’re followers are hearing you loud and clear. [/su_heading] Gradually, as Twitter began to get more and more…

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Advanced Facebook Advertising

[su_heading style=”default” size=”16″ align=”left” margin=”20″]To Facebook or Not – that is no longer the question. The question is, are you using Power Editor or not?[/su_heading] Take it as a given, you need to be on Facebook and you need to be marketing there, i.e. spending money, not just posting. You also need to be split…

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Sheila Simkin – Silver Surfer

                                                  [su_heading style=”default” size=”13″ align=”left” margin=”20″]Words such as YouTube and Google + probably don’t mean a lot to most people’s grandparents. In fact, it’s rare to find anyone over a certain age…

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