Solving for Cross-Device Marketing At the recent Phocuswright Conference in LA, Daniele Beccari- Head of Travel Products at Criteo discussed the difficulties faced by advertisers in cross device marketing, and targeting and tracking today’s travelers as they plan and book their trips across multiple channels and devices. Conversion rate is a key metric on travel…
Highlights from the global tourism conference market in 2016 The global tourism conference market continues to be an important source of dissemination and discussion of new and emerging global travel trends, challenges and future directions. Now that TBEX International, DataArt and Phocuswright have held their 2016 conferences, a consensus can be reached on some of this year’s…
The Worlds First Snapchat Event & Awards Ceremony Find out more about Snaphappen – Snapchat is one of the most popular ways to communicate and connect with each other. Many users have become snapchat famous as hilarious & inspirational storytellers, artists, comics and vloggers. So what’s Snaphappen and The Ghosties? Snaphappen Snaphappen is the world’s first Snapchat…
What do industry leaders think about the digital future for hospitality? Travel industry leaders met in London last week for DataArt’s fourth annual Travel Question Time and discussed the digital future for hospitality. Conference delegates packed out the auditorium to hear the leading lights of travel engage in a panel Q&A which addressed many issues facing the industry…
Phocuswright Europe Workshops – A Data Driven Guide to People Centric Marketing The world is in the midst of a data explosion. Over time, general computer use has moved from a single, shared computer towards multiple personal devices and the internet of things. As a result, there is an information overload happening in data terms for…
Understanding how travellers behave online is vital information for advertisers, particularly if they want to perform better online. The first morning workshop at this year’s Phocuswright conference gave great insight into The British Traveller’s Path to Purchase. The workshop was presented by Wendy Olson Killion of Expedia Media Solutions, and was based on the results…
Airbnb discuss current trends and future plans at Phocuswright Europe… Phocuswright Europe brought many relevant people to centre stage, but none more relevant than Olivier Gremillion, Managing Director EMEA for Airbnb. The driving force behind non-hotel accommodation, Airbnb now has over 2 million listings globally and more than 50% of these are in Europe. In…
Expedia has been on what feels like a buying spree as of late. Has this strategy of ‘getting bigger’ been working for them? Gary Morrison, Senior Vice President and Head of Retail, Expedia Worldwide took to the stage at Phocuswright Europe in Dublin to share some insights. Here’s what we learned… Benefits of scale Gary…
The Catalonia region in Spain is loved by so many people for so many different things – the delicious tapas, the thirst quenching cava, the rich culture and fantastically golden beaches. However, you have not truly experienced the absolute beauty of España until you have viewed it from above – 2000ft above to be exact!…
Feeling like a little fish in the big travel tech pond? Fear not – If there’s anything we learned from the recent Phocuswright Conference in Fort Lauderdale, it’s that all kinds of companies, irrespective of size, can make a name for themselves by embracing the latest trends. Here are just some of the ways that travel…