Lessons from One Billion Bookings – A Data Driven Guide to People Centric Marketing by Niamh Waters - June 8, 2016 Phocuswright Europe Workshops - A Data Driven Guide to People Centric MarketingThe world is in the midst of a data explosion. Over time,... more
Phocuswright Europe Workshops – The British Traveller’s Path to Purchase by Niamh Waters - May 31, 2016 Understanding how travellers behave online is vital information for advertisers, particularly if they want to perform better online. The... more
Why do people use Airbnb? by Niamh Waters - May 24, 2016 Airbnb discuss current trends and future plans at Phocuswright Europe...Phocuswright Europe brought many relevant people to centre stage,... more
Is Expedia’s ‘getting bigger’ strategy working? by Niamh Waters - May 12, 2016 Expedia has been on what feels like a buying spree as of late. Has this strategy of ‘getting bigger’ been working for them? Gary... more
Exploring Catalonia – from above and below! by Niamh Waters - December 4, 2015 The Catalonia region in Spain is loved by so many people for so many different things – the delicious tapas, the thirst quenching cava,... more
How travel tech companies can succeed in 2016 by Niamh Waters - November 27, 2015 Feeling like a little fish in the big travel tech pond? Fear not - If there’s anything we learned from the recent Phocuswright Conference... more
Rise of the unhotel by Niamh Waters - November 25, 2015 Why the sudden rise of the unhotel?If there’s one thing we gathered from the recent Phocuswright Conference in Fort Lauderdale, it’s... more
Irish travel technology by Niamh Waters - November 20, 2015 Strengths and successes of Irish travel technology companiesThe IATA World Passenger Symposium, which recently took place in Hamburg,... more
Top 4 Rated Social Media Management Tools of 2015 by Niamh Waters - November 13, 2015 With so many social media management tools available it can be hard to know what one will work for your social needs. Thankfully, Ian... more
Running a Travel Agency in the Digital Era by Niamh Waters - October 9, 2015 It’s safe to say that the TravelMedia.ie team had a fantastic time at the ITAA Conference in Jerez last week. Sure, catching a few rays... more
