Meerkat and Periscope – What’s the deal?

There’s been plenty of buzz about live streaming in the digital marketing world of late. Not quite sure what the latest apps on the market are and what they do? Well, you’ve come to the right place… Success of live streaming apps The biggest live streaming apps are Meerkat and Periscope, which allow users to…

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Why you should be using native Facebook video

‘2015 is the year of native Facebook video’ – if you haven’t heard this through the grapevine yet then where have you been hiding? In 2014 experts noted that direct video uploads to Facebook had overtaken the number of direct video uploads to YouTube. Fast forward to 2015 and the year-on-year statistics for Facebook video…

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phocuswright europe

Traveler Technology and the Mobile Use Case

The busy traveler juggling multiple mobile devices and dodging other travelers while running to catch a flight is no longer a caricature. At airports around the globe, smartphone-wielding, tablet-toting business travelers have become a familiar sight. Nearly 60% of business travelers own three mobile devices, making multidevice ownership par for the course. In the years…

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Understanding Metasearch at Phocuswright Europe

The past few years have been active ones for metasearch. Priceline’s acquisition of Kayak in late 2012 spurred a series of investments by OTAs in their own metasearch brands, according to Phocuswright’s European Online Travel Overview Tenth Edition. Expedia announced its acquisition of a majority stake in Trivago soon after Priceline’s purchase of Kayak, and…

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Phocuswright Europe Speakers

Phocuswright Europe (12-14 May 2015, in Dublin, Ireland) brings travel’s most innovative thinkers and leaders together to connect, share and move travel forward. Through keynote presentations, educational workshops and lively debates, you’ll hear fresh ideas from the Phocuswright Europe speakers, discover market-changing innovations and learn from industry luminaries. There is no better place to prepare for…

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New flights Dublin Gothenburg with SAS Scandinavian Airlines

New flights from Dublin to Gothenburg with Scandinavian Airlines  April 11th 2015 marked the launch of new flights Dublin Gothenburg with Scandinavian Airlines for summer 2015. The service is weekly each Saturday from April 11th to June 20th and from August 15th to September 26th.  From June to August, the service is twice weekly, operating…

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Why to attend Phocuswright Europe

Phocuswright Europe is the European extension of Phocuswright’s flagship conference held in the U.S. every autumn. Phocuswright Europe, taking place 12-14 May 2015, in Dublin, Ireland, draws the travel, tourism and hospitality industry’s most innovative thinkers and leaders together to connect, share and move the industry forward. Here is why you should attend Phocuswright Europe….

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How to use Twitter Analytics

Want to be let in on Twitter’s best-kept secret? Allow us to introduce you to Twitter Analytics, a fantastic free tool which provides lots of information to help you improve your reach and engagement figures. In this blog post we outline how to use Twitter Analytics to boost your business’ online presence and make sure…

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Tips for Social Media Marketing World International Attendees

By Niamh Waters – @niamhywaters It’s now just under two weeks until Social Media Marketing World 2015 takes place in San Diego, California, and we are counting down the days in the TravelMedia.ie office.  As a first time international attendee, I have been busy connecting with other attendees, researching speakers and getting involved in conversations…

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Value of social media and blogging for the travel industry

We all know that social media and blogging is everywhere these days, but just how important is it for destination marketing? Very, we would argue. Not only does it allow you to educate your audience about your company, it helps you to understand what it is exactly that drives them to impulsively book a weekend…

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